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Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own.

This article explores the business of dating: the market size of dating apps in the U.

Match’s size works to its great benefit since users switch frequently between its sites.

With so many dating sites, it can encourage customers to try out its other sites as well.

The second largest competitor is e Harmony, with just under 12%.

Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, Ok Cupid, and Tinder, and it IPOed in 2015.

However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), Ok Cupid, and Bumble are at the top.

And, while Tinder is the most popular among 18-29-year-olds, is most popular for the 30-44 demographic.

Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted.Bumble uses a similar format to Tinder, but with a twist: only women can send the first message, meant to cut down on “sleazy” messaging from men.The League is an elite dating app focused on accomplished, ambitious young professionals, and only allows entry to individuals they deem “qualified.” When it comes to the most popular apps in the US by audience size, Tinder, Plenty of Fish, and Ok Cupid lead the pack (respectively).From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%.According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.

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Of course, like any other successful company, has changed under the influence of modern technologies over time, trying to keep pace with new requirements and users’ expectations.

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